Adolfson & Peterson Construction, a national, family-owned construction management and contracting company, has been selected by retail real estate investment firm Asana Partners to renovate the former Oak Lawn Design Plaza in the Dallas Design District. Acquired in late 2023, Asana Partners is redeveloping the property into a 160,000 square-foot upscale shopping and dining destination.
The multi-million-dollar project will repurpose the 1970s-built, nine-acre parcel at 1444 Oak Lawn Ave.—now named The Seam—into high-end retail, wellness and food offerings set in an open-air environment. Adolfson & Peterson Construction launched construction in March 2025; completion is anticipated within 12 months. Morris Adjmi Architects (MA) is the Design Architect with GFF Design serving as the Architect of Record.
“Our planning and design approach was centered on enhancing connectivity throughout the site and within the neighborhood’s context,” said Morris Adjmi, MA’s Founder and Principal. “We reconfigured the plaza’s overall layout to open up the site and significantly improve the pedestrian experience.”
The new visual identity for the revitalized development is characterized by bold geometries and sophisticated materials anchored by intimate courtyard gardens. The site’s original layout was reconfigured, removing portions of the existing complex that obstructed visual and physical connections to Slocum Street.
“Oak Lawn Design Plaza has been a Design District mainstay for decades,” said Micheal Ortiz, Project Executive. “We’re delighted to be working with Asana Partners. We look forward to bringing this property to a level that complements the eclectic area with elevated retail designed to serve those who live, shop, and work in the neighborhood and the surrounding area.”
Adolfson & Peterson Construction will handle all aspects of The Seam’s construction, including staging and phasing the work. Additional responsibilities under Adolfson & Peterson Construction’s purview include improving the existing buildings by upgrading facades with new exterior insulation finish systems (EIFS) and metal panels. Mechanical, electrical and plumbing upgrades, structural improvements by adding new steel and roof work are also planned.
Additionally, Adolfson & Peterson Construction will add outdoor features such as state-of-the-art lighting, modern hardscapes and softscapes, new curb lines and sidewalk upgrades. Upon completing all upgrades, The Seam will provide nearly 50 spaces for retail, restaurants, wellness providers and showrooms.
Adolfson & Peterson Construction has experience in renovating top mixed-use projects, including the renovation and interior demolition of Dallas’ Knox Park, located at 4441 McKinney Avenue in 2020. Adolfson & Peterson Construction partnered with GFF Design and Morris Adjmi Architects on this project that included a new roof, added parapet and masonry façade and a new storefront glass system including integral metal panels. Selective demolition took place at the building façade and structure.
With 25 years in the region, Adolfson & Peterson Construction is working on several Texas projects, including The SportsPark Center and The Reecy Davis Center with the city of Greenville, along with the recently completed Mid Cities Logistics industrial facility in Fort Worth and phase one of the Santander Tower adaptive reuse project in downtown Dallas. Additionally, Adolfson & Peterson Construction’s Central Texas office recently completed Sunrise Commerce Center, while being awarded two Austin ISD high schools along with currently constructing Cross Creek Behavioral Health Hospital in Austin. Other notable completed projects include the PGA of America headquarters in Frisco, Vari’s global headquarters, with VariSpace Coppell and Buildings 17 and 18 at Billingsley Company’s International Business Park in Plano.
About Adolfson & Peterson Construction
Adolfson & Peterson Construction is a leading national construction management firm consistently ranked as a Top 100 Contractor by Engineering News Record (ENR). For more than 75 years (nationally) and 25 years in the region, Adolfson & Peterson Construction has remained a trusted family-owned business known for quality, reliability and strong partner relationships while maintaining a solid safety record. The company offers preconstruction, construction and contracting services to the commercial, education, healthcare, hospitality, industrial, mission critical, multifamily, municipal, recreation and senior living market segments. It currently employs more than 600 team members and thousands of trade partners in Arizona, Colorado, Minnesota, North Dakota, Texas and Wyoming. Find more information at www.a-p.com. Adolfson & Peterson Construction is committed to creating a diverse, equitable and inclusive workplace.
